Reduce Waste

An entirely online, group project, this motion graphics exploration uses stop frame animation and a light-hearted tone-of-voice to encourage viewers to reduce their impact on the planet through reducing food waste.

The brief was to select and analyse a text or article, then create a short animated sequence to enhance its message.

Due to completing this project during the pandemic my personal aims were to engage in a fun and enjoyable project in order to keep spirits up whilst convincing viewers that as depressing as climate “calls to action” can be, there are always simple steps that individuals can take to have an impact.